MLM How-To: The Four Types Of Prospects

When you’re talking with people about your MLM business, they fall into four possible categories. They either know what you’re talking about, or they don’t. And they either care, or don’t care. Making the distinctions saves you lots of time and frustration.

If they know and care about what you’re talking about, that’s the best. They’re open to the possibilities of the business, and they want to be successful. By far, these are the easiest and most rewarding people to work with.

If they don’t know, but they care, they’re almost as good. They may not be familiar with network marketing, but they don’t have negative feelings about it either. They’re ready, willing, and able to learn. They’re searching for the right information and they appreciate it when you give it to them.

If they don’t know or care what you’re talking about, or if they do know but don’t care, you’re wasting your time. No matter what you say or do, you’ll get nowhere fast. The best thing you can do is to identify them quickly, bless them, and release them. Wish them the best. Leave them alone.

You’re looking only for those for whom this is the right thing to do right now, at the right time, and for the right reason. Some of the others you can save for later, the rest you have to dismiss quickly if you want to be successful.