Word Of Mouth: Best Advertising? Apparently So

Commercial advertising like TV, radio, and newspapers is less than 20% as effective as personal influence ("word of mouth" and personal experiences), according to a Forrester Research study.

These media represent billions of dollars in annual revenue. But more than half of all purchases are impacted by word of mouth.

Nearly one million Americans are registered in Proctor and Gamble's word of mouth campaigns. 500,000 of these are adult women. 500 such women downline (an ambitious undertaking) in a 5 Pillars network marketing company would easily yield you a six-figure annual income.

The participants' "social currency", or influence on others they recommend to your company, is the satisfaction they get for providing others with a smart, stable opportunity to increase their health and wealth.