BIG MONEY Secret 7: How Riches Come To You

You cannot give everyone more in cash market value than you take from him, but you can give him more in use value than the cash that you take from him.

Suppose I own a painting which is worth $200,000. I convince a rap music artist to give me his $5,000 CD collection for it. He made a "good trade", but I have really wronged him, because he has no use for the picture himself. He's a different kind of artist, so it has no value to him; it will not add to his life, unless he can find someone to pay him $200,000.

But suppose I give him some recording equipment worth $10,000 for his CDs. Now he has a great bargain. He has use for the equipment. He can make more music and more CDs; it will add to his life in every way. It will make him rich.

When you think this way, you can scan your business transactions very strictly, and if you're selling someone anything which does not add more to his life than you take from it, you can afford to stop it.

You do not have to beat anybody in business. And if you are in a business that beats people, get out of it IMMEDIATELY.

Give everyone more in use value than you take from him in cash value. Then you are adding to the life of the world with every business transaction.

Source: The Science of Getting Rich (free book).