We Don’t Know What We Like, We Like What We Know

Recognition heuristic is a fancy term that means if you’ve heard of something, it’s popular, and if it’s popular, it’s good.

That’s why we have so much trouble selling our “world’s greatest” MLM products, because nobody’s ever heard of them. We expect people to believe it’s a GOOD thing that we don’t advertise our products, but that’s not how they think.

Gerd Gigerenzer (his real name), a psychologist at the Max Planck Institute for Human Development in Berlin, wrote a book called, “Gut Feelings: The Intelligence of the Unconscious”. In it, he describes a study in which people tasted identical peanut butter in three different jars. But 3 out of 4 people said the peanut butter tasted better if a “name brand” was on the label.

In a Stanford University study, children were fed the same chicken nuggets and French fries in different packaging. The children preferred the food that was in McDonalds wrappers.

Researchers at the University of Cologne in Germany found that 2 out of 3 travelers preferred a familiar airline, even in the face of negative information about its safety.

In other words, we don’t know what we like, we like what we know.

Why are you telling people how great your company, products, and pay plans are? You will NEVER build a big business that way. Almost all your efforts should be to establish YOURSELF as a “name brand” if you want to make GANGSTA INCOME in MLM.