Are You Network MARKETING or Network SELLING?

People don't like sales, selling, or sellers. That's a fact. Who is less popular than the "seller" in any transaction?

This is something I've known instinctively all my life. I'm constantly looking for ways to get something sold without selling.

That's why I got into network marketing. Marketing is different than selling, but most people can't do it.

Marketing takes longer than selling, and is more professional. Marketing is a field of study in college. You can get degrees in marketing. There's no such thing as a "sales degree."

Look at the entire business world. Nobody likes a seller, no matter what he's selling. But marketers get respect.

Selling is a street-level activity. A sale happens in an instant. Marketing is just as deliberate, but more subtle and dignified. Billions of dollars are spent on marketing studies and campaigns. Marketing is an exact science. Selling is hit-and-miss; sales is the highest-paid easy work or the lowest-paid hard work you can get.

The product must be sold, or there's no money to be made. And the marketers aren't selling it—they get us to do that. Only they tell us we're not selling, we're "sharing"; we're not sellers, we're "marketers". But where's our degree? Where did we go to school?

Marketing without a degree is like practicing medicine without a license. You expect, downright demand that your doctor live up to an honest, effective standard or you'll sue him for malpractice. Yet we have the nerve to call ourselves "marketers" with no formal training whatsoever.

See, we're not marketers at all, we're marketeers. Marketeers are marketers--- without the higher learning. That is, we're interested in marketing--- more so than sales. But a good marketer can trick a marketeer into becoming a salesman. Think about it--- why would a "heavy hitter" do all the selling required to make a six-figure payday--- when he can get marketeers like us to do it?