The "Big 4" of Duplication

This was written by a mentor of mine named Art Jonak.

If you're not in MLM, it won't make a lot of sense to you.

The Big Four of Duplication.

1. Can it be done in depth? Always ask, "Can this be done 10-15 levels below me?"

2. Can it be done by somebody you don't even know? Because the vast majority of people on your team you won't even know.

3. Can it be done thousands of miles from you? It has to work thousands of miles away from you. Because eventually the majority of your organization will not be in your backyard if you take advantage of the system you have in place.

4. Can it be done by somebody who's never really been successful, who is getting ready to approach someone with a lot of success? Remember, that's really big!

We want a presentation format so simple and duplicatable, that when somebody is listening or being approached about the business, they will always say:

1) "You know what . . . I can do what you're doing.

2) I won't have a problem doing what you're doing with people I know.

3) I have the time to do what you're doing."

The problem I see with most approaches is the person listening is thinking:

"You've got a great company. I agree with everything you're doing. Great, great, great, great. But you know what . . .

1) "I can't do what you just did.

2) Nor do I want to do what you just did to my friends or associates.

3) And I don't have the time to do what you just did."

In essence, you won the battle but you lost the war and immediately the duplication has stopped.

The last time you sponsored somebody, did you keep the end in mind from the moment you contacted them? Did you address the Big Four of Duplication? If not... will you do so with your next prospect?