BLUE COLLAR MLM: Work Smart, Not Hard

I help people who work for a living and want to create their financial freedom--- but don't have the time, money, or skills to do it. Reading my blog makes it easy!

April 7, 2006

Enroll At Least 70% of Your Qualified Prospects in ANY MLM Opportunity---

with no humiliation or manipulation ever!


This is a hype-free, “no manipulation” way of sponsoring. If you trick, force, lie to or manipulate somebody with a trick or SPONSORING SYSTEM, it’s just like you pulled a gun on them; you may get them to network while you’re forcing them, but the minute they can get away, they’re GONE. So forget hype, and just about everything else you’ve ever heard about MLM, and do it the new way--- the RIGHT way.

What you want is to share the ability with someone to change their lives by making more income. You don’t want to get rejected, embarrassed, or hurt in the process.

Each of the following 10 phases is designed to NATURALLY encourage people for whom this is the right thing do---while eliminating the negative dream snatchers who can kill your business. If you skip, alter, or eliminate a phase, you change the process into something more different than you realize. THERE IS A SPECIFIC REASON FOR EVERY PHASE.

What’s most important is to always be honest and speak from your heart. People can smell a “system” or canned approach a mile away; they’ll instinctively reject it. RELAX, put everything in your own words, and resist the urge to follow a “script”.

PHASE 1- CONTACT: This is the first impression a person has from YOU. It might be an ad or card, or it could be a prospecting question from you (“I wonder if you’d be good in my business?”). Maybe it’s a lead that you’ve purchased. No matter what, they must respond POSITIVELY to get more information from you.

PHASE 2- QUALIFIER: A brief overview of what you have and what you're looking for. Example:

"You know how some people take an aspirin every day? For some people it’s healthy, right? Well that started with SIMPLE WORD OF MOUTH--- with doctors just telling their patients. Now there are thousands of people who take an aspirin every day, and when they run out, they buy more, right? Well what if you owned a piece of every aspirin sold to those people? That’s the kind of opportunity we’re talking about here.

"We've located a doctor in Tennessee who's created a special blend of tea that he recommends to his patients. It's got green tea and white tea in it, which is really good for you, and also some holy thistle and persimmon leaves; they're all natural. Since there's no drugs in it, you don't need a prescription to buy it or recommend it to others. This tea is already a million dollar business, just by word-of-mouth; what we're trying to do is kick it up a notch and reommend it to people nationwide. WORD OF MOUTH IS OUR ONLY ADVERTISING.

"You start with us part-time with us as an independent distributor, and we'll help you get your business going. You can help refer this tea to people nationwide and get a piece of all the business.

"We do the business part-time, but it has full time earnings potential. $49.95 is what it costs to be a distributor; what I’m looking for is people who want to make an extra $1,000 a month or more within the next year.

"Do you work full time?


"All I’m asking for right now is that you take a look at this and let me get back to you. Can you do that?

I’ll need an email address where I can send you the information, and a phone number where I can get back to you.”

The CONCLUSION of the qualifier is most important: "It'll take about 10-15 minutes for you to go over the information--- what time can I get back to you? And you'll be at (this number)?" This is simultaneously your permission to follow-up and an appointment to call them back. See how smooth that is?

GUIDELINES

They key points in the QUALIFIER are in bold italics. Of course they want to know what this is all about, and you’ll answer their questions as simply and truthfully as you can. But if they want more specifics, they’ll have to give you what you ask for:

They must understand the time and money involved. “$49.95 is what it costs to get started, and what I’m looking for is people who want to make an extra $1,000 a month or more within the next year.” NOT immediately!

“Do you work full time?” The purpose of this question is to find out, “Do you need money NOW, or can you invest the time and money to make this successful?”

“All I’m asking for right now is that you take a look at this and let me get back to you. Can you do that?” If they can’t, this is NOT who you’re looking for.

“I’ll need an email address where I can send you the information, and a phone number where I can get back to you.” Most people don’t do MLM until they’ve been exposed to it 6-7 times or more. The key to the phases is that they give people up to 10 exposures or more… with no manipulation from you.

Notice that there are spaces between the paragraphs. That’s because you PAUSE after them. Give people an “out” if they want it; let them disqualify themselves before they waste your time. If they have questions, answer them and make sure they understand (“does that make sense?”, “are you with me?”, etc.)

PHASE 3- EMAIL: Gives them more information and links to various websites.

PHASE 4- RECONTACT: They can contact YOU with their questions; if they don’t, you have their phone number and permission to call them back.

PHASE 5- FOLLOW-UP: The exposures continue. Offer to answer any questions they have.

PHASE 6- "SIZZLE": Notice how many companies have you do a "sizzle call" first. You'll give it more impact if you do it ONLY after several exposures where you’ve already had a chance to build some rapport. In your FOLLOW-UP, tell them you want them to hear something, and three-way them into the sizzle line. Then, you “take their temperature”--- ask them to rate how they feel about your opportunity at that point (on a scale of 1-10). You're looking for at least an “8”: if they’re not, ask what it would take to get them there.

PHASE 7- CONFERENCE: Now you can set up a time to call them back and three-way them to the next company conference call (MAKE IT ASAP).

PHASE 8- THREE WAY: After the conference, ask if they have more questions. If so, three-way to your sponsor/upline for answers. If they have no more questions, proceed to Phase 9.

PHASE 9- ENROLL: When all questions are taken care of, the next step is “Would you like to get started?” To enroll, they go through your company-replicated website.

PHASE 10- SPONSOR: Now (and ONLY NOW) can you begin your successful sponsoring work. Example: “With your discount, you can order as much product as you want to use, sell, or give away. You don't have to order all at once; you can order a little bit each month. I'LL HELP YOU enroll at least two customers like you, who keep doing the same thing, you can be making an extra $1,000 a month or more within a year. So let’s start spreading the word!”

If you will allow people to qualify themselves for your time, you can enroll an average of at least 70% of these qualifiers, who will be higher quality and more valuable customers. More importantly, they'll be in a more natural position to qualify and enroll others with more realistic expectations and greater chances for success.

What's REALLY Wrong with Network Marketing?

Multilevel or "network" marketing (MLM) is a way of organizing people who buy a product. Networking has worked in place of conventional advertising for over 60 years--- for such well-known companies as Shaklee, Watkins, Fuller Brush, Amway, Mary Kay, Avon, Herbalife and others--- and has created many millionaires who would never have been rich otherwise. So why have you never made money?

Either you've never done any real network marketing, or you've spent too much time talking with the WRONG people. You've either been involved in illegal pyramid schemes, or tried to show the real deal to negative dream-killers who sucked the enthusiasm out of you--- telling you "those things never work". But those things DO work, if you find a legal one and build a group of customers who pay off for you.

How to pick a winner
Here's the way REAL network marketing works:

You buy product from a company at below retail cost. You get the discount because you're making the purchase directly from the company; no middleman or advertising costs are involved.

You also become a member of the company's network of customers. You help spread the word and build a group of other customers. You earn a profit from your direct sales, plus a percentage of the sales of other customers in your group. As your group grows, your income increases, because there are people working under you and you're also earning profits from their sales.

The concept is simple enough, but misunderstanding keeps most people from ever making any money.

If someone approaches you with a network marketing deal, ask the following questions:

1. What is the product? There must be a real product involved.

2. Do I like it? Would you buy it even if there was no money-making opportunity involved?

3. Do I have to buy product to participate in the business plan? The ONLY reason to buy any product is because YOU WANT TO. Don't let anybody talk you into buying something just to make money. Only buy what you can afford to sell, give as samples, or keep for your personal use.

4. Can I make money without recruiting other members? There must be a product that people want and are willing to pay for so you can earn money. You don't have to be a customer to be a member. You don't have to be a member to be a customer. You can be a customer, a member, or BOTH.

What NOT to ask:

1. Where is the company located? A non-issue. Anywhere in the continental U.S. is fine, as long as they can ship product and mail checks in a timely manner.

2. How long have they been in business? Who cares? 80% of ALL companies in this country will be GONE or changed in 5 years--- including the one YOU work for at your job right now.

3. Are they debt-free? No company is. Anything that's not paid for in advance is a debt--- including utility bills and commission checks. "Can they pay their debts?" is a better question.

4. Who's running the company? It doesn't matter. You can tell a tree by the fruit it bears. People come and go, but you can judge a company by its products. If you love the company but hate their products, you're not going to use them, let alone recommend them to others. Promote the products, not the company. You'll probably never see the corporate headquarters, anyway.

If you're looking for a "red hot" MLM opportunity, you really only need 3 things:

1. A product that people want and are willing to pay for;

2. A FAIR, LEGAL, and ETHICAL compensation plan;

3. A way for you to get money when you earn it.

What people are willing to pay for is up to them. $30 for a bottle of shampoo is legal as long as people are willingly buying it, just like $130,000 is a legal price for an auto even though there are $30,000 models available that will pretty much do the same thing. But a dealer can't sell a particular car for $130,000 that normally sells for $30,000; likewise, you probably wouldn't get away with selling a store-bought bottle of shampoo for $30, but you can sell your own brand for as much your customers will allow. So you don't have to worry about what an MLM company charges for its products, because if people don't want them, they won't buy them.

Beware of a pay plan in which no product is received for a purchase. And avoid a plan where someone else gets paid on your sales before you do.

Talk only to the RIGHT people
Imagine you're walking past a hospital and a doctor meets you on the sidewalk. He hands you a scalpel and invites you inside to perform an appendectomy. "I can't," you say. "I don't have any medical training." "No problem," the doctor says. "Anybody can do it."

Think you would botch it?

Unfortunately, this is what happens most of the time in network marketing. People tell you how easy it is, but remember, MLM is a business. Something must be sold to make a profit, yet people are telling you there's no selling involved.

No sales equals no profits. And no commissions either.

To make money in MLM, you must refer paying customers who refer others. To do this, only talk to people who understand and know what's required. The key is to spend as little time as possible with the WRONG people, and as much time as possible with the RIGHT people.

You must qualify people for your time and effort.

There are only so many hours you can spend working a part-time business. Even if you could work 100 hours a week, that's all it would be. But if you can build a group of 500 customers who work 1 hour a week each, that's a 500 hour work week on your behalf.

The key is identifying those workers yourself and showing others how to find them.