BLUE COLLAR MLM: Work Smart, Not Hard

I help people who work for a living and want to create their financial freedom--- but don't have the time, money, or skills to do it. Reading my blog makes it easy!

November 20, 2007

Seven Simple Steps to Get People In Your MLM Business


How To Get The Most People Into Your Network Marketing Business

Occasionally, people ask me for specific advice on how THEY can attract as many people as possible to their specific MLM opportunity.

My best suggestion is not to sell your product, but to offer the result that it brings. Only giving people what they want--- to feel better, look better, get smarter, or richer, etc.--- will get you what you want: to build residual income and a huge MLM organization.

So here are seven simple tips to help you grow the biggest MLM business possible.

1. Sell the result, NOT the product
An MLM prospect's biggest fear is that they're going to get stuck buying stuff they don't need at prices they can't afford.

They are not interested in your product, company, or MLM compensation plan comparison. They're interested in what all of that can do for them.

Consequently, the ENTIRE focus of your efforts should be about the results your prospects will get--- more money, better health, they'll feel better, their life will be easier, etc. The goal is to show them what's possible, and then persuade them to talk with you about how to do it.

2. Be willing to talk about other things besides your opportunity
Don't just think about what your MLM business opportunity is about, think about what your prospect's life is about. That will be more important to them than your offer, so what you want to do is show them how your offer fits into their life and makes it better.

3. Offer something that appeals to a very broad market
Ask yourself what percentage of the population can make the best use of what you're offering. If the answer is not "most people", you will have a very difficult time in network marketing.

4. Use the support of people who are already successful
If you have network marketing upline support that has already arrived at where your prospects want to be, they can help convince more of the prospects to join your business.

5. Post a picture of YOU rather than a product or company logo
The MLM advertising that works best doesn't look like advertising. It looks like articles about real people who can help you. So I encourage you to make yourself available to people as a helper and a fellow human being who has their interests at heart.

6. Offer a REAL free giveaway
Every free home business offer on the Internet has a "gotcha" on the other end. What appears to be free is a cleverly disguised sales pitch for a particular company or product offer. If you use one of those, not only do you ruin your own credibility by lying to your prospect, you make it more difficult for everybody in network marketing to gain people's trust. A real free offer, whether it's information or a product sample, works best for you if there's truly no ulterior motive.

7. Consistency is the key
The most successful people in MLM are the ones who actively work at building their business, week after week, month after month. Many people have joined my business after seeing my presence consistently online over time.

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