The Difference Between Purpose and Reason

What is the easiest, best way to build your business? Why, ON PURPOSE, of course!

A purpose is an intention. A reason is an explanation.

Some examples of the difference:

I walk every day. Reasons: I like to walk. It's good exercise. Regulates my blood pressure. Feels good. I have some of my best ideas while walking.

But the purpose of walking is... to walk.

We eat every day. Reasons: Food tastes good. Gives us nourishment. And with so much food available, it's hard NOT to eat.

But the purpose of eating--- is to eat.

Our agenda may be to get full, be healthy, or lose weight. But none of these are the purpose.

So the PURPOSE of doing anything is to DO IT.

Think about it for a minute and you'll find that it's true.

So the purpose of Mentoring For Free is--- mentoring, for free.

What are our reasons for mentoring for free? To encourage people to read Success In 10 Steps. To advise them to listen to the MFF audios. To give them MLM skills training. To show them the benefits of a 5 Pillars company. So that some of them will walk into our business, without being pushed or pulled.

Those are the reasons to call people when they download the book.

But the purpose is--- to call them.

Forget your reasons. Focus on the purpose.

That makes it SO MUCH EASIER to make the call. No objective. No ulterior motive. They download the book, so you call them.

So call them on "purpose", for "no reason".