Which Would You Rather Have?

I'm going to show you one example of how 50 can be more than 100.

One MLM myth is that it's a "numbers game", and that more is better. Not true!

Let's say that you've learned to be a SUPER "recruiter"--- a Sponsor Monster. You've got a great system in place--- people just come to your meeting, watch your DVD, read your email, visit your website, listen to your "sizzle call", go to your meeting, talk to your upline, whatever.

After a year you look back and you've PERSONALLY enrolled 100 people. WOW!! Look at you go!

And in that same year, I look back and I've only sponsored 50 people. So I'm only half as good as you.

You look at me and shake your head and say to yourself, "Sucker! I told you I have a dynamite "system". I sponsored 100 people! I'm twice as good as you are, goofball! When you gonna wake up and come over here and join the winning team? I'm rrrrrrrich, beeeeeyatch!

OK, I've only sponsored 50 people. But you look at your group of 100, and only 10 are still active.

I look at my group. 25 active!

Even if you earn a bigger percentage (on the same amount of purchase), I still actually make more money! With fewer people overall, but more actives--- people who are still ordering product and helping to build the business.

What if the people we DO retain only recruit the national average of 2.7 people? If you still have only 10% retention, I still have more people working for me on my team.

My point is, 10% retention is not smart business. The bigger the retention, the bigger the business.

More IS better if you're talking about duplication. Each active person recruiting an "average" of TEN people will make you more money that if that average is only 2, or 3, or 5.

The best company, product, or pay plan is worth LESS when you have fewer people participating.

Aha!

That's why my focus is more on the people than everything else.

Don't get me wrong, I am a numbers guy. But people are PEOPLE, not numbers.

And the best of everything is worth ZERO without the people. That's why I get so ANGRY when I see people so blindly focused on their "best" product, the company, or the pay plan. Why won't they just see?

MLM is not about building big numbers. It's about building big people.

Build the people, and those people will build your business.

Learn how to help people who want to build your business. Click here.