BLUE COLLAR MLM: Work Smart, Not Hard

I help people who work for a living and want to create their financial freedom--- but don't have the time, money, or skills to do it. Reading my blog makes it easy!

July 27, 2008

MLM Tips- How Important It Is To Listen

What explains the fact that you find some people who “tear it up” in MLM, while others fail time after time after time?

This answer may not include everything, but I know that understanding personality differences makes a HUGE difference in the results people get in network marketing.

Well-known author and psychologist Carl Jung introduced us to the four personality types nearly a hundred years ago. The basic idea has been examined by a number of smart people.

Today, you can start with zero knowledge and become good at identifying the four personality types within seconds of meeting them. That makes an amazing difference to the results you get when talking with people. When you can meet people and quickly understand how they think, you are in position to build a trust-based relationship faster than you ever could before.

But the biggest result this training brings is that you must actually LISTEN to a prospect in order to tell which personality they are. And once you start listening to people, magical things happen. People notice that you are someone who really cares--- someone who is not just advancing his own agenda.

Best of all, this skill is quick and easy to learn--- and easy to teach to others. That means it’s a very duplicable strategy, which you can use to build your network marketing income.


It's important to target the people who will build your network marketing business. Obviously there are lots of possibilities. Mail order dealers have spent years learning how to target the best prospects. And in that business, it’s very, very expensive to make a mistake when you mail.

These guys would tell you that the number one factor in their success isn't the mailing piece they send out--- it’s the names on the list they mail to. And this may sound strange, but the number one way to predict whether a person will buy is--- has this person bought the same thing before? Sounds like it couldn't be right, but it’s the truth.

Mail order pros only mail to prospects that have already bought the same thing, or something similar. Why would that work? Because you’re dealing with someone who has “raised his hand” and identified himself as someone interested in what you’re selling.

That means your best prospects are NOT the general public. They are those who have been in MLM before and still looking for the opportunity that will give them the success they want.


You know what it's like when you walk onto a car lot and a salesman is on you like glue? His job is to sell you a car, period. How does that feel?

That's one of the problems you get when you try to sell, which Michael Dlouhy writes about in "Success In 10 Steps". People see MLM as a sales business, and it isn't. It’s a “relationship” business. You need ways to build know, like, and trust with people, because that’s what will cause them to join you. If people don't trust you, they won’t join you.